Press Release Services - Being Newsworthy

Here is a brief checklist on effective press releases:

• Is it timely?

• Is it innovative? This means no product or service is similar.

• Is it different or distinctive? If there are similar products or services, what sets yours apart from your competition's?

• Will it instigate a change that will affect your customers or many people in your community?

• Could it impact the public's health and safety?

• Could it impact an area's economy? The relocation or expansion of a small business could be big news in some communities.

• Is it something that has never been done before, or has never been done before in your community?

• If it has been done before, how is it being done differently this time?

• Does it tie in with a current item in the news?

• Does it tie in with a trend?

• Does it tie in with a particular season or holiday?

• Is it information that previously did not exist? Such as results of a survey or study.

• Does it have emotional appeal? Is it a moving, amusing or inspiring story?

We work with you to develop and distibute press releases.